{"id":2151,"date":"2020-04-09T11:22:04","date_gmt":"2020-04-09T08:22:04","guid":{"rendered":"https:\/\/fashionmuseum.shop\/product\/20th-century-fashion-100-years-of-apparel-ads\/"},"modified":"2020-06-05T13:22:32","modified_gmt":"2020-06-05T10:22:32","slug":"20th-century-fashion-100-years-of-apparel-ads","status":"publish","type":"product","link":"https:\/\/fashionmuseum.shop\/ru\/product\/20th-century-fashion-100-years-of-apparel-ads\/","title":{"rendered":"20th-Century Fashion. 100 Years of Apparel Ads"},"content":{"rendered":"

\u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430:<\/strong><\/em><\/p>\n

In this\u00a0illustrated fashion story,\u00a0400 fashion advertisements from the\u00a0Jim Heimann\u00a0Collection\u00a0trace not only the changing\u00a0trends and silhouettes of the 20th century\u00a0but also the evolution in their marketing, as fashion developed from an exclusive Parisian salon business into today\u2019s global mega-industry.<\/p>\n

The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk.<\/p>\n

Along the way, the signature silhouettes of each era evolved beyond recognition. For women,\u00a0House of Worth\u00a0crinolines gave way to\u00a0Vionnet\u2019s bias-cut gowns,\u00a0Dior\u2019s New Look to\u00a0Quant\u2019s Chelsea Look,\u00a0Halston\u2019s white suit to\u00a0Frankie B.\u2019s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the game.<\/p>\n

20th-Century Fashion<\/em>\u00a0offers a retrospective of the last hundred years of style via\u00a0400 fashion advertisements\u00a0from the\u00a0Jim Heimann\u00a0Collection. The\u00a0images trace not only the changing trends but also the evolution in their marketing and audience, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated timeline detail the style-makers and trendsetters, and how historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed\u2014then and now.<\/p>\n

\u0418\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e Taschen<\/a><\/strong><\/span>, ISBN 9783836522793<\/p>\n","protected":false},"excerpt":{"rendered":"

Alison A. Nieder\u00a0<\/a><\/strong><\/span><\/p>\n

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